Pay-per-click (PPC) marketing is an essential component of any effective digital marketing strategy. With fierce competition for the top spots on search engine results pages (SERPs), businesses need expert help to succeed with PPC campaigns. This is where partnering with a specialized white label PPC agency can provide tremendous value.
In this comprehensive guide, we will discuss the significance of white label PPC services, how we evaluated agencies to find the top providers in Vancouver, detailed overviews of our top recommendations, the step-by-step process of how white label PPC campaigns work, the many benefits these services offer, commonly asked questions, and best practices for maximizing the success of your PPC marketing.
The Growing Importance of White Label PPC Agencies
White label PPC refers to a service where an agency manages your entire pay-per-click advertising campaign under your business name and brand identity. The agency handles everything behind-the-scenes – from keyword research and bid optimization to creative design and campaign analytics – while allowing you to maintain ownership of the relationship with the PPC platform (such as Google Ads).
There are several key reasons why partnering with a white label PPC agency has become so valuable for today’s businesses:
- Access to Expertise & Advanced Tools: PPC marketing has become extremely specialized, with advanced software, extensive analytics, and tested strategies needed to maximize ROI. White label agencies dedicate their expertise exclusively to paid search.
- Improved Campaign Performance: Specialized agencies have the time, resources and skill to optimize campaigns far beyond what most businesses can manage in-house. Their efforts consistently improve click-through-rates, quality scores, and conversions.
- Cost Effectiveness: The fees charged by white label PPC agencies are far outweighed by the extra revenue driven by their expertise. Outsourcing to an agency provides awesome ROI.
- Flexibility & Scalability: Agencies can scale campaigns up and down as needed. Seasonal fluctuations, sales, and other marketing efforts can all be accommodated for.
Now that we’ve established the immense value professional white label PPC agencies provide, let’s overview the criteria and process used for selecting the leading providers available to businesses in Vancouver.
How We Chose the Best White Label PPC Agencies
With so many PPC agencies and consultants to choose from these days, it can be challenging evaluating which are truly the top performers capable of delivering results.
Here are the criteria we used when researching, comparing and selecting the elite white label PPC agencies to recommend in the Vancouver area:
Criteria for Evaluation
- Proven PPC Expertise & Experience: The length of time an agency has specialized in paid search marketing and background of key staff members and leadership.
- Client Portfolio & Documented Success: Case studies and examples of real results achieved for their clients were analyzed for indications of excellence.
- Customer Reviews & Ratings: Testimonials and objective client feedback scores were included in our decision making process.
- Pricing & Overall Value: Full range of service offerings and overall value delivered for cost.
Explanation of Selection Process
With these criteria guiding our decision making, an exhaustive discovery process was undertaken:
- Researched over two dozen PPC agencies advertising their services in Vancouver.
- Reviewed hundreds of client testimonials, objective reviews and PPC case studies.
- Evaluated client portfolio examples for indications of expertise and success optimizing Google Ads accounts of all sizes and complexity.
- Compared deliverables promised and total costs for both one-time setups and ongoing management retainers across shortlists of top contending agencies.
- Followed up with references on recent campaign examples provided by agencies that impressed us the most.
Based on all intel gathered and weighed against our evaluation criteria, we are proud to present the top white label PPC agencies providing services in Vancouver.
Top White Label PPC Agencies in Vancouver
1. Ninja PPC
- Website: https://ppc.ninja/
- Phone: 1-844-PPC-PRO1
Founded in 2008, Ninja PPC’s team of certified paid search marketers have overseen thousands of clients’ Google Ads and Microsoft Advertising accounts, making them one of the most seasoned PPC agencies in Vancouver. They works with over 225 agencies in 10+ countries around the world.
Key Services:
- One-time Audits & Campaign Setup
- Ongoing Campaign Management
- Dynamic Retargeting Configurations
- Landing Page Design
- Google Analytics Implementation
Why Choose Them:
Ninja PPC’s access to robust PPC bid management technology gives them an edge in driving top performance from search campaigns. Their custom-designed dashboards provide complete transparency into account activity and the ability to change campaign parameters on the fly.
They also stand out from most agencies with their integrated approach to campaign analytics. Installing tracking scripts, configuring goals and monitoring the performance funnel allows them to quickly determine the highest converting keywords and campaigns.
Pricing:
One-time audits start at $500. Ongoing management retainers start at $1,500 per month. All pricing scales up or down from those starting points based on account complexity and monthly ad spend managed.
Customer Reviews: 5 stars (Facebook), 4.2 stars (Google)
2. White Shark Media
- Website: https://www.whitesharkmedia.com/
- Phone: (786) 728 9004
As a Premier Google Partner with over a decade of experience exclusively in paid search marketing, White Shark Media delivers outstanding performance by leveraging advanced software, refined management processes and responsive customer support.
Key Services:
- Google Ads Management
- Bing Ads Management
- Shopping Campaigns
- Call-Only Campaigns
- Retargeting Campaigns
Why Choose Them
Performance is king at White Shark Media. Their systematic approach to onboarding new accounts begins with exhaustive auditing of existing campaigns to identify new opportunities and diagnose issues hampering performance.
Ongoing account management is bullish on using the robust reporting available in today’s PPC platforms to continually test new elements and make data-driven decisions. If a change delivers better results, it is expanded on. If not, it is eliminated. This performance-first mindset means they rapidly optimize accounts towards peak ROI.
They also dedicate an account manager, strategist, and call center support team to each client for prompt, customized service.
Pricing
Setup fees of $500 – $1,500 based on initial scope of work. Monthly management retainers start at $1,500 per month. Enterprise-level services available for higher budget accounts.
Customer Reviews: 4.8 stars (Facebook), 4.7 stars (Google)
3. Webhive Digital
- Website: https://webhivedigital.com/
- Phone: no
Webhive has carved out a niche over the last 5+ years as one of Vancouver’s leading mid-market PPC specialists. Their data-first approach combines hands-on management with automation through their proprietary bid management and analytics platforms.
Key Services:
- Google Ads Management
- Shopping Campaign Management
- Call Tracking & Optimization
- Chat Advertising
- SEO Audits
Why Choose Them
The “hive mind” culture at Webhive encourages constant testing and creativity in their PPC campaign management. Borrowing best practices from the fields of neuroscience and behavioral psychology, the team specializes in maximizing conversions through superior ad copywriting and landing page design.
Their proprietary bid management platform also gives them an edge. It enables granular insight down to the search query level while incorporating robust rules to automatically optimize bids across campaigns. This powers strong account performance with lean involvement needed from account strategists.
Pricing
One-time audits from $250 – $750 based on account size. Monthly management retainers start at $1,000. Enterprise-level services offered for higher budget accounts.
Customer Reviews: 5 stars (Facebook), 4.6 stars (Google)
4. Skookum PPC
- Website: https://www.skookumppc.com/
- Phone: 604-785-0643
Skookum takes a consultative approach to PPC management designed to amplify their clients’ entire digital marketing strategy. With award-winning leadership spearheading their innovative services, they have become the choice white label PPC agency for several of Vancouver’s most notable brands.
Key Services:
- Google Ads Management
- Microsoft Ads Management
- Amazon Advertising
- Social Media Paid Ads
- Display & Video 360
- Digital Marketing Consul
Why Choose Them
Skookum stands out for their holistic approach towards elevating their clients’ digital brand awareness, engagement, and performance across channels. Their PPC campaign management expertise is expansive yet highly customized to each brand’s objectives.
Staffing top-tier talent and focusing services primarily on mid-market to enterprise clients also gives Skookum robust resources to deploy on behalf of their clients. Few local agencies can match the firepower backing their strategic insights and tested best practices.
Pricing
As an enterprise-level agency catering to $100k+ annual media budgets, Skookum offers personalized quotes based on each client’s scope of services needed. One-time consulting and audits start at $5,000.
Customer Reviews: 5 stars (Facebook), 4.8 stars (Google)
5. StratWit Solutions
- Website: https://www.stratwit.com/
- Phone: 604.409.4333
Celebrating their 7th anniversary in business this year, StratWit has quickly emerged as one of Vancouver’s hottest PPC agencies. Specializing in both one-time strategic consulting as well as outsourced management services, StratWit delivers outstanding expertise forged from their leadership’s tenure at several top multinational agencies.
Key Services:
- Google Ads Management
- Microsoft Advertising
- Amazon Paid Advertising
- Shopping Campaigns
- Lead Gen Campaigns
Why Choose Them
The leadership team’s multi-disciplinary expertise across digital advertising platforms allows StratWit to excel at orchestrating truly omni-channel campaigns tailored to each client’s unique business model and KPIs.
Their strategic approach starts by conducting intensive opportunity analyses across owned, earned, and paid media touchpoints during client onboarding. This 360-degree view informs data-backed recommendations on the ideal channel mix and allocation of resources towards each platform in their ongoing management.
Pricing
One-time strategy consulting available from $2,500. Monthly management retainers start at $2,500 per month. Both scale up based on complexity of services rendered.
Customer Reviews: 5 stars (Facebook), 4.8 stars (Google)
The Step-by-Step Process of White Label PPC Services
Now that you’re familiar with the top white label PPC agencies in Vancouver, let’s explore exactly how they turn around struggling or stalled campaigns into high-performing marketing efforts:
Step 1. Initial Account Review and Audit
A thorough audit of existing campaigns is conducted, or new account set up from scratch if needed. Goal is identifying quick-win optimizations to build momentum.
Step 2. Establish Success Tracking
Implement conversion tracking via Google Analytics and call tracking phone numbers to accurately gauge campaign ROI.
Step 3. Keyword Research andBid Optimization
Use expansive tools and updated tactics to identify and test additional keywords and negative keywords for improved quality score. Optimize bids across keyword-ad groups based on profit potential.
Step 4. Campaign Optimization Cycle
Continually improve campaign elements – expanded lander pages, persuasive ad copy, placements, audiences, devices, etc. – while reactively addressing underperforming areas identified from reporting and analytics.
Step 5. Launch New Campaign Types
Introduce supplementary paid search initiatives like shopping campaigns, remarketing efforts, YouTube video ads, etc. to diversify sources of new business.
Each agency certainly has their own proprietary processes, advanced software, and tailored solutions they deploy for clients on top of this generalized framework. But the takeaway is that with an expert team handle all of these nuanced PPC best practices on your behalf, month-over-month continuous improvement and impressive ROI is delivered.
The Benefits of Using a White Label PPC Agency
We’ve covered the unmatched expertise at your disposal, how specialized agencies approach systematically optimizing for maximum conversions, showcased stellar examples of top Vancouver shops to consider, and broken down the high-level process of managed services engagements.
Now let’s explore the multitude of reasons partnering with a white label PPC agency makes sense for serious businesses looking to amplify their marketing.
1. Access to Expertise and Advanced Tools
Running successful PPC campaigns requires extensive, specialized expertise across several advertising platforms. It also demands using robust tools for researching keywords, configuring advanced features across campaigns, automation where possible, and monitoring reams of performance data.
Very few businesses have the capability of managing this fully in-house. While there are some DIY options out there, they come with significant limitations. Partnering with white label PPC experts allows you to capitalize on the latest tactics and technology to drive results.
2. Cost Effectiveness
The fees surrendered to agencies pay tremendous dividends. Expert management consistently improves critical campaign health metrics such as click-through-rate and quality score. More competitive bids coupled with highly relevant messaging means greater ad visibility, lower cost-per-click, and most crucially – increased conversions.
The revenue lift generated far outweighs agency fees. This makes outsourcing management extremely cost effective, delivering awesome ROI in short order. Studies show that the incremental profit from working with specialists typically delivers 400%+ ROI in year one alone.
3. Scalability and Flexibility
Seasonal businesses such as retailers with high sales peaks see tremendous advantage from on-demand experts that can scale spend appropriately. As sales ramp up for holiday purchases so can ad budgets, with agencies making the quick adjustments needed to capitalize immediately through aggressive bidding.
Conversely those fixed budgets can be throttled back down during slower periods to save unjustified ad spend until volume warrants again. Agencies also seamlessly manage temporary pause/resumes prompted by inventory shortages, new product launches, or additional promotional efforts outside PPC kicking into high gear.
4. Focusing on Core Business Operations
As discussed earlier, managing top-notch PPC campaigns takes major time and resources. Freeing up bandwidth by outsourcing these digital marketing efforts allows staff at small and midsize businesses to better focus on core operations.
Concentrating effort towards what you do best – designing products, nurturing leads, providing services, running the back office – is aided when specialists handle adjacent marketing responsibilities. The flexibility, cost savings, expertise and superior performance accessible from white label PPC agencies relieve major burdens.
Frequently Asked Questions
For those still evaluating if white label PPC services may be a fit for turbocharging your Vancouver marketing efforts, here are answers to several commonly asked questions:
What exactly is a white label PPC agency?
White label PPC refers to an agency that provides specialized management of pay-per-click advertising campaigns, allowing clients to retain top-level brand control of accounts. The agency handles all behind-the-scenes strategy, setup, creative, keyword research, bid management and optimization – but under your business name fully customizable to your brand image.
What does Expert PPC Campaign Management cost in Vancouver?
Pricing varies based on factors like ad spend under management, how many campaigns are juggled, and special auxiliary services. However these general ranges provide an idea on costs:
- One-time Audits & Initial Campaign Setup: $500 – $1,500
- Ongoing Management Retainers (per month): $1,500 – $3,500
- Enterprise-Level Services: $5,000+ per month
Be wary of dirt cheap providers that likely won’t deliver lasting results or account transparency. Quality PPC talent and software costs real money. While agency fees aren’t insignificant, they can provide awesome ROI if supporting superior performance.
How does one choose the best white label agency?
We outlined earlier in this guide the criteria you should analyze closely when vetting agencies:
- Experience & Expertise
- Client Portfolio & Proof of Results
- Customer Reviews & Testimonials
- Range & Quality of Services Offered
- Pricing & Overall Value
Evaluate these factors against the recommendations provided in this guide to find the best fit PPC marketing partner for your Vancouver business!
What are the latest trends influencing PPC marketing?
- More Robust Automation Platforms
- Continued Shift Toward Shopping Campaigns
- Video & CTV Advertising Seeing Major Growth
- Voice Search Queries Now Routine
- Growing Influence of Reviews on CTRs
- Universal Analytics Replacing Google Analytics
- More Holistic Cross-Channel Measurement
Staying on the cutting edge of paid search marketing takes deep specialization. This renders another reason partnering with experts has become invaluable despite more DIY offerings flooding the space.
Conclusion & Next Steps
In closing, let’s recap the key takeaways from this comprehensive guide:
- Managing profitable paid search campaigns requires extensive specialized expertise and advanced tools – making white label PPC agencies invaluable partners.
- The top local providers in Vancouver were detailed, outlining their unique strengths and service offerings available to area businesses.
- The high-level step-by-step process successful agencies deploy to optimize accounts was overviewed.
- The multitude of benefits gained from leveraging PPC experts allows allocation of internal marketing resources towards core business priorities.
- Answers were provided to several frequently asked questions around defining and evaluating white label PPC services.
Our recommendation based on an exhaustive discovery and vetting process is to strongly consider outsourcing your paid search initiatives to experienced specialists in order to amplify results. Mature search platforms like Google now filter out amateur efforts, so getting PPC right demands seasoned help.
Hopefully this guide provided clarity around evaluating providers available to local Vancouver businesses looking to such experts to maximize their digital marketing success and ROI. We aimed to equip readers with unbiased information detailing unique capabilities of top agencies to analyze against individual needs.
For those ready to get started accelerating the business impact delivered through search engine advertising, quoting most agencies is simple with just a quick phone call. Let the chosen team take things from there through conducting that initial campaign audit or account setup. Then prepare to watch your paid search investment quickly transform into a growing pipeline of highly qualified sales opportunities month over month!
